Christine Walker Scarce

Black Friday, Cyber Monday, and Travel Tuesday are quickly approaching. That means it’s time for travel advertisers to plan now to ensure they don’t miss this e-commerce opportunity. Expedia Group’s first-party data reveals midyear patterns that can inform your end-of-year advertising strategy, like steady global search volume, a shift to shorter search windows, and growing interest in city getaways and beach destinations.

At Expedia Group Media Solutions, we’re continuously growing and innovating to help our travel partners around the globe reach, engage, and convert travelers. The latest innovation we’re excited to introduce is a new and improved Native Advertising portfolio. In our last post on this topic, we discussed the importance of native advertising in general. In this post, we’ll dive into the specifics of what makes our Native Advertising solution unique. What is native advertising?

Before you know it, Thanksgiving in the U.S. will be upon us, along with Black Friday, Cyber Monday, Travel Tuesday, and — of course — the holiday season. That means travel marketers should already be thinking about how they can reach shoppers to give their businesses the boost they need going into the new year. One opportunity is to encourage consumers to give the gift of travel.