Nuclear anxiety is a hell of a drug. In recent months, Americans have found themselves reckoning with news many had only ever read about in history books. Fiction often suggests that nuclear annihilation would have a way of revealing the preciousness of things we otherwise take for granted; if the bombs are falling, you make that call to the estranged family member, spend those last hectic, desperate hours entangled with your unrequited crush, and so on.
The most fun headlines in the industry trade papers are the ones that sound like some executive huffed a whole bunch of glue, jammed his hand in a bag full of slips of paper, and pulled out four names at random. It is from this Mad Libs school of showbiz dealmaking that today’s most baffling, unlikely team-up has arrived.
Spanish filmmaker Jaume Collet-Serra has earned himself a cult following for mounting competent mid-range action pictures, but the great work of his career is putting Liam Neeson inside of public transit vehicles. First, he stuck Liam Neesons on a plane for the sleeper hit Non-Stop . Many filmmakers would have stopped drilling right there, having struck the rich oil of a late-phase Neeson tour de force, but Collet-Serra is no ordinary filmmaker.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".