Charles Day

Over the past year it’s been difficult to look beyond the challenges that the COVID-19 pandemic has posed to the wine and overall alcohol industry. But recent research by RaboResearch analyst Bourcard Nesin indicates that other trends — demographics — are impacting alcohol consumption in the U.S. too. The data-driven findings might surprise you.

The North Bay wine industry is no stranger to resiliency. Companies have contended with disruption for the past several years, from major fire events to the current COVID-19 pandemic. Through all of this, we’ve been inspired by the way brands have adapted, and we actually see opportunity in the current landscape to drive growth.

CHARLES DAY May 27, 2020, 3:39PM Updated 23 minutes ago The "Follow This Story" feature will notify you when any articles related to this story are posted. When you follow a story, the next time a related article is published — it could be days, weeks or months — you'll receive an email informing you of the update. If you no longer want to follow a story, click the "Unfollow" link on that story. There's also an "Unfollow" link in every email notification we send you.