1 in 5 Canadians Will Watch World Cup Matches at a Local Business, but Rising Costs Will Offset Owners' Expected Gains Canadians are 11x more likely to watch World Cup matches at a local business than a national chain, but rising costs are preventing owners from capturing the demand VANCOUVER, British Columbia--(BUSINESS WIRE)--The 2026 FIFA World Cup is expected to send Canadians into local and independently owned businesses, but a new study suggests many small business owners may not be...