Charlotte Irwin on Muck Rack

Charlotte Irwin

  • Copywriter and Editor, The Frameworks
London
As seen in: Medium, MSN, MSN Australia, MSN Canada, MSN Ireland, MSN New Zealand, MSN Österreich, MSN Singapore, Financial Times, MSN India and
Senior Writer and Editor @TheFrameworks | Other, older words @i_D @ft | Probably in a gallery or my bed | Opinions all mine
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Articles

Ciudades divididas: el mapa visual de la riqueza y la pobreza

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By Charlotte Irwin
| msn.com
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Ordinary people who found extraordinary amounts of gold

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By Charlotte Irwin
| loveMONEY
Ordinary people who found extraordinary amounts of gold Charlotte Irwin 22 April 2025 Features Be the first to comment Do you want to comment on this article? You need to be signed in for this feature -->
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Why B2B brands should embrace taglines

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By Charlotte Irwin, Phillip Katz, Chris Bailey, Philip Koh
| MediaCat Magazine
Iconic taglines like ‘Every little helps’ or ‘Because you’re worth it’ have made household names of brands Tesco and L’Oréal — and even become part of our everyday language. But in the world of B2B, taglines can seem like an afterthought, if they’re used at all. Why do so many B2B organisations fail to embrace taglines? I think it’s time they took advantage of this powerful branding tool. A tagline isn’t just a few words thrown together for the sake of it.
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