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Submitted: 22 September 2025 Posted: 23 September 2025 You are already at the latest version Subscription Notify me about updates to this article or when a peer-reviewed version is published. This version is not peer-reviewed.
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It is not-so-secret that 2020 seems to mark the decline of one of the most iconic and ubiquitous underwear brands in the world. Victoria’s Secret (VS), a historically-profitable lingerie brand that has expanded to beauty and cosmetics, has been making headlines for the past year, and hardly for its profit or success.
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