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Che Aniza

As seen in: Iranian Journal of Management Studies, Contemporary Management Research
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Articles by Che Aniza

Antecedents of Parasocial Relationships and Their Association with Brand Attitudes in YouTube Influencer Marketing: A Balance Theory Perspective

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By Kaukab Azhar, Universiti Kebangsaan Malaysia, Che Aniza
| Contemporary Management Research Verified
Abstract Parasocial relationships (PSR) have received increasing attention in influencer marketing research, but questions remain about the characteristics of these relationships and their relevance to followers' evaluations of endorsed brands. Drawing on balance theory, this study examines the associations of self-disclosure and physical, social, and task attractiveness with PSR, as well as the association between PSR and attitudes towards endorsed brands.
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Product Positioning as a Moderator for Halal Cosmetic Purchase Intention

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By Nor Rahimy, Politeknik Nilai, Che Wel, Che Aniza
| Iranian Journal of Management Studies Verified
Document Type : Research Paper Authors Nor Rahimy Khalid 1 Che Aniza Che Wel 2 Suraya Akmar Mokhtaruddin 3 1 Commerce Department, Politeknik Nilai, Bandar Enstek 71760, Labu Negeri Sembilan Malaysia. 2 Faculty of Economics and Management, Universiti Kebangsaan Malaysia, 43600 UKM Bangi, Selangor Malaysia. 3 Commerce Department, Politeknik Ungku Omar, 31400 Ipoh, Perak Malaysia Abstract Consumers have been spoiled by the quality of Halal products available on the market.
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