Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Chenyan Gu
Extra Coupons and Unexpected Loss: The Effect of Unstackable Coupons on Consumer Purchases and Satisfaction
Conflicts of Interest The authors declare no conflicts of interest. References , , and . 2007. “Loss Aversion Under Prospect Theory: A Parameter-Free Measurement.” Management Science 53, no. 10: 1659–1674. https://doi.org/10.1287/mnsc.1070.0711. , and . 2003. “Use It or Lose It: Purchase Acceleration Effects of Time-Limited Promotions.” Journal of Consumer Behaviour 2, no. 4: 393–403. https://doi.org/10.1002/cb.116. , , and . 2011. “Scarcity Messages.” Journal of Advertising 40, no. 3: 19–30.
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence
Ayuda Buscar en la ayuda Buscar en la ayuda Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence Chenyan Gu [1] ; Shuyue Jia [1] ; Jiaying Lai [1] ; Ruli Chen [1] ; Xinsiyu Chang [1] [1] Guangdong University of Technology, Guangzhou 510006, China Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 19, Nº. 3, 2024, págs.
Exploring Consumer Acceptance of AI-Generated Advertisements: From the Perspectives of Perceived Eeriness and Perceived Intelligence
All articles published by MDPI are made immediately available worldwide under an open access license. No special permission is required to reuse all or part of the article published by MDPI, including figures and tables. For articles published under an open access Creative Common CC BY license, any part of the article may be reused without permission provided that the original article is clearly cited. For more information, please refer to https://www.mdpi.com/openaccess.
Do Electronic Coupon-Using Behaviors Make Men Womanish?: The Effect of the Coupon-Feminine Stereotype
Chenyan Gu [1] ; Liang Hu [2] ; Xi Lei [3] ; Defeng Yang [4] [1] University of Technology, Guangzhou 510006, China [2] University, Xiamen 361005, China [3] University, Shantou 515063, China [4] University, Guangzhou 510632, China Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 18, Nº. 3, 2023, págs. 1637-1659 Idioma: inglés Enlaces Texto completo Resumen Why are men less likely to use electronic coupons than women?
Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype
1. Introduction Brands and retailers invest billions of dollars in digital promotions yearly. According to coupon statistics of 2021 by Inmar, 29.3% of all coupons redeemed were digital. In 2021, the average coupon redemption rates through emails and smartphones were 2.7% and 16%, respectively. Juniper Research data shows that the total value of redeemed digital coupons was USD 47 billion in 2017, and the total redemptions will surpass USD 91 billion in 2022.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Chenyan
Contact Chenyan, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack