I write about communications and business. I am a frequent speaker and presenter on topics of PR, marketing, social media, online reputation, and entrepreneurship. I am also founder of an entrepreneurial company, Snapp Conner PR, a strategic PR agency in Salt Lake City.
The market is no longer dominated by Boomers. Millennials have risen to the top of America's population ranks according to recent Pew Research findings, amounting to more than 75.4 million individuals and outpacing the slowing 74.9 million-strong contingent of 51-to-69-year-olds. Millennials are much like their senior counterparts in their fight for identity in an ever-expanding, conflicted world.
There is no denying that as a marketing vehicle, podcasts are hot. I've written recently about the strategy of PR through podcast guesting. I've also written, further back, about the tips for building an audience by starting a show of your own. Regardless of your strategy so far, if you listen to at least one per month, you’re in good company with the 57 million Americans who are listening, too. It's a medium that can give you increasing exposure.
Here’s how to take credit for your work without the ego. Let’s be honest — self-promotion is obnoxious. Our lives are saturated with people who have weak credentials and a lot to say about themselves, and it’s annoying! Yes, braggers and boasters get noticed by thrusting themselves into the spotlight, but the only thing their antics achieve is a growing sense of resentment from people who couldn’t care less. Of course it’s tempting to flaunt your achievements as an entrepreneur.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".