I write about communications and business. I am a frequent speaker and presenter on topics of PR, marketing, social media, online reputation, and entrepreneurship. I am also founder of an entrepreneurial company, Snapp Conner PR, a strategic PR agency in Salt Lake City.
With a hat tip to entrepreneur and author Richie Norton, I love a term he’s coined and used in his writing: “faux pro.” It’s not that I love faux pros—none of us do—but the term is an apt description of consultants or leaders who falsely promote themselves to a level that their very presence causes eyeballs to roll.
This is the fourth annual appearance of this column, which has ranked as one of my most popular postings in 2017, and . Today I’m providing a list of “hidden gem” networking and educational events in 2017 for entrepreneurs. I’ve made these picks with an eye toward high networking and learning benefits for entrepreneurs who are seeking great mentors, new funding and innovative ideas for PR.
This week the press is abuzz with reaction to the cringeworthy exchange between Trump judicial nominee Matt Petersen and Republican Sen. John Kennedy (La. ), a member of the Judiciary Committee. Problem number one: Petersen’s record of public service, while admirable, had not included the experience of trying a case. As covered by TheHill.com, noting that as a trial judge, he would need to deal with witnesses, Kennedy asked him what the "Daubert standard" is.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".