The Rolex Greenroom at the 98th Academy Awards The Oscars Greenroom is not a room most people will ever enter. Offstage, just steps from the moment a name is called, it is where nominees sit with their nerves, where winners arrive still dazed, where the evening’s most private emotions play out. For the past several years, that space has been shaped by Rolex—and in 2026, the brand made it count. The occasion was significant: a centenary.