Chloe Metzger

Hey! I’m Chloe, an editorial leader and content strategist (…and verified human who totally has a robust social life outside of my career).

I’m known for blending data-driven insights with creative, human-first storytelling—and I love pivoting between the classics (SEO, email, social media, editorial) and the emerging (generative AI, synthetic media).

I’ve led and upskilled editorial teams, developed brand storytelling strategies, and built content ecosystems that don’t just “exist”—they resonate, retain, and drive results.

My expertise, at a glance:
▫️ Content strategy
▫️ Brand repositioning
▫️ Team optimization
▫️ End-to-end project execution
▫️ Brand storytelling

I’ve held key editorial roles at Well+Good, Health, Marie Claire, Cosmopolitan, and Allure, while my copywriting has spanned print, digital, product, and retail. My creative writing has also been published in literary journals now collecting dust in my grandmother’s basement (she’d be thrilled/desperate to send you one).

Currently, I’m the deputy editor of Well+Good, where I collaborate across brand marketing, product, social, and audience development to spotlight the best in wellness and mental health.

See more of my work (and my voice!) at:
www.chloemetzger.me