Chris Budd on Muck Rack

Chris Budd

Bristol, Toronto
As seen in: Indie Music Filter, El País, CEOWORLD Magazine, FTAdviser, Citywire, theHRDIRECTOR, Money Marketing, Professional Adviser, Local Transport Today, Dialogue Review, Blue Chip
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Articles

Chris Budd: What sort of fool are you?

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By Chris Budd
| Money Marketing Verified
I have a few guiding principles in life. One of them is this: Never trust an absolute opinion. Chris Budd – Illustration by Dan Murrell Or maybe I should? Having an opinion should be like holding a turkey by the neck. You need to grip it firmly enough to keep hold, but lightly enough not to throttle it. And have the wisdom to know when to let go. Dealing with clients who hold absolute opinions can be a challenge. Recognising it in ourselves is much harder.
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Chris Budd: The one thing that clients want to talk about (but advisers don’t realise)

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By Chris Budd
| Money Marketing Verified
The mismatch between what clients want and what advisers think their clients want has been the subject of a number of studies over the years. Chris Budd – Illustration by Dan Murrell One particular aspect of advice stands out: an area that advisers are not raising, even though clients say they want them to. Holistic financial planning The word ‘holistic’ must be one of the most incorrectly used and overused terms in financial planning.
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Chris Budd: The two simple words to boost engagement

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By Chris Budd
| Money Marketing Verified
When was the last time someone said to you the words: “Well done”? When was the last time you said it to someone else? Chris Budd – Illustration by Dan Murrell Phil Bray, who runs the Yardstick marketing agency, had a new recruit, aged in her early twenties. She produced something which Phil was really impressed with. He went to her and said: “Well done, this is a really good piece of work.” The new recruit looked at him in astonishment and then burst into tears.
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