Chris Hexton

Internet marketing research firm MarketingSherpa recently asked online businesses what types of automated emails they send. The results (full chart here) show that outside of welcome, thank you and transactional emails (such as receipts), most business are not fully embracing the power of auto-responders. In fact, based on their data, about 75% of businesses are missing out on the email marketing sweet spot. Why Use Auto-Responders? What’s the sweet spot, you might ask?

When we analyzed the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click-through rate than campaigns without images. Since Vero helps you increase your email marketing conversions we care a lot about tactics that actually get results. We’re big believers in data-driven decisions so we have put together some data that will help you make more informed decisions.

What is a honeypot? In the world of messaging and email marketing, a “honeypot” is a tool used to detect when automated bots are trying to add subscribers to your customer list or sign up for your product. It’s a way to help ensure only real and interested customers subscribe to receive your messages, protecting customers’ privacy and your company’s reputation. The term derives from the world of cybersecurity. A “honeypot” is a computer security mechanism.