This is the final piece in a four-part series looking at NBA All-Stars in different stages of their careers as the All-Star Game approaches. | The underdog | The veteran first-timer | The perennial starBOSTON – In January 2010, Al Horford was a third-year forward doing what any 20-something NBA star does before the All-Star break — finalizing plans to go somewhere else.
TORONTO – Let’s call him “Coach A.” Coach A has been in City B for seven years. He inherited a team that was 22-60. By his third season, it was 48-34. He has made the playoffs for four straight seasons, advanced to a conference final and, entering the All-Star break, his team is sitting atop his conference. A coach with those credentials should be among the highest paid, with airtight job security, right? Right — except if you’re Dwane Casey, and you are coaching in Toronto.
BOSTON — You had your chance, Eastern Conference. The Cavaliers were there – right freaking there – for the taking. LeBron was all but gone, Isaiah was awful and the locker room was as friendly as a Real World house after an all-night bender. You had your chance – and now it’s gone. Cleveland’s 121-99 thumping of Boston on Sunday was a loud-and-clear message to the conference’s would-be champions: The Cavaliers are back. Koby Altman was in the TD Garden on Sunday.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".