That incident ran through my mind recently as I considered the changes that have taken place in rural America since I was a child. Country life differs greatly from state to state. Geography dictates industry: mining, logging, farming, or ranching. Each produces its own set of cultural values. The Kentucky hills where I grew up yielded clay that was ideal for the manufacture of heat-resistant bricks used in kilns and furnaces.
It has come to my attention that within the dog-eat-dog underworld of the culinary industry, there is a clandestine movement afoot to discredit my food writing. The chief criticisms are that I don’t actually cook and my essays aren’t about food. This has gotten on my last nerve! I put forth that any creature in possession of an alimentary canal knows plenty about food. The basics are simple: If you don’t eat, you will die, and bacon tastes better than rice cakes.
Every Sunday my mother removed the rings from her fingers and placed them on the windowsill above the kitchen sink. She mixed ingredients in a bowl—flour, milk, salt, baking powder, and Crisco—then gently spread the dough on a board covered with flour. To form precisely shaped biscuits, Mom pressed the open end of a water glass into the dough, creating a row of discs. She pried free the leftover lattice of dough and gave it to me.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".