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Articles by Chris Pisapia
The State of Customer Experience in 2018
Customers today are in the driver’s seat – they have a near infinite choice of brands to choose from, making it easier for them to stop buying from one and start buying from another. Many won’t even hesitate, they will simply take their business elsewhere. Customer experience (CX), therefore, has never been more important. The reality is, it doesn’t even have to be a bad experience that deters customers – it can just be the lack
of a good one.
What is Sustaining the Last-touch Status Quo?
To maximize customer experience and boost ROI, marketers need a holistic strategy that goes beyond last-touch attribution. Veerle De Lombaerde, COO North America, The Exchange Lab, shares how marketers can overcome the barriers preventing them from adopting multi-touch attribution Marketers understand that hard performance metrics are crucial to link campaigns with real results and continually optimize the user experience.
Breaking Down Silos for a Well-Oiled Marketing Machine
In this article Wayne St. Amand, CMO of Visual IQ, a Nielsen company discusses how traditional marketing silos are hurting brands since teams operate independently from one another. This makes it hard for marketers to determine how the whole communication machine is running, hampering the customer experience. Wayne also gives actionable advice for combating this problem by switching to a people-based marketing mindset.
Exploring Changing Trends in Martech and CMO Roles with Debbie Qaqish, CSO at The Pedowitz Group
How is the CMO’s role evolving and what new skills will be needed to perform modern marketing tasks better? The questions don’t stop there! Debbie shares her thoughts on all this and more: In the digital transformation journey that most CMOS of all company sizes have had to undertake, what are - in your view a) the 3-5 must-have martech tools and why, b) the 3-5 in-house roles or teams and why c) the 3-5 external partners and why?
A Three-Pillared Approach to Marketing Leadership
When you work in and talk about marketing long enough, you begin fine-tuning a personal philosophy about your craft. In recent months, I have pondered the overall role of marketing within a company and how I want to shape it in my own personal style. This has led me to what I think of as the three pillars of marketing. It may seem overly simplistic, but at the very least, I believe marketing should fulfill three basic promises to the rest of the organization.
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