CustomerThink

Stravito’s MCP Server brings the market and consumer research enterprises own into the AI tools teams already use 24th September 2026, Stockholm: Stravito, the customer intelligence platform that helps global brands understand their customers, validate ideas, and make better decisions, today launched its Model Context Protocol (MCP) Server to bring each company’s market and consumer research into the everyday AI tools its teams use, so decisions get made on evidence the business owns and trusts.

MILPITAS, Calif. – Sept. 24, 2026 – Locus, a leading AI-native logistics technology company, today launched Delivery Promise Management, a new solution that connects checkout with a retailer’s real-time logistics data. The capability checks every leg behind a delivery slot, from the cutoff at the origin warehouse, through the linehaul feeding the delivery station, to the vehicle’s route at the door.

New integration lets businesses like [solidcore] query NPS, CSAT and review data alongside the rest of the business – turning days of manual analysis into a two-minute query Portland, Oregon – September 23, 2026 – AskNicely, the customer experience platform, today announced the launch of the AskNicely Claude Connector, giving teams direct access to their AskNicely data from within Claude, Anthropic’s AI assistant.

New release introduces embedded AI agents and intelligent archive search to help enterprises create, review, safeguard, and retrieve customer communications more efficiently BURLINGTON, Mass., Sept.

FREDERICK, Md – Sept. 21, 2026 – CC&A Strategic Media, a full-service marketing agency, has formally launched its Strategic Ops program, a new approach that combines dedicated fractional marketing professionals with the resources and capabilities of an agency.

Amid rising prices, holiday shoppers are tuning out ads and turning to social earlier for savings, according to new data from Sprout Social CHICAGO–September 16, 2026 – According to new research from Sprout Social (NASDAQ: SPT), a leading AI-powered Social Intelligence platform, holiday shoppers are taking a more intentional approach to seasonal spending this year and relying on social media throughout their shopping experience.

Brands always will tout how important their Customers are to them. Sometimes it’s trite hyperbole, and sometimes it’s a sick joke. There are definitely different levels of no-kidding on-the-ground real-world ardor for Customers from one brand or another, but there never seems to be a lack of brands telling the world how much they love their Customers. Talk, after all, is cheap. But also, the same goes for their employees.

Make no mistake: We are not in the next feature cycle for enterprise applications. We are in the largest shift in business software since cloud computing. For decades, apps like customer relationship management (CRM), enterprise resource planning (ERP), human capital management (HCM), and supply chain systems have operated as digital systems of record, where employees navigate apps, execute tasks, and manually coordinate work across silos. AI fundamentally reverses that model.

Ask any executive team what they want for their customers, and many will agree on one answer: a better experience. Faster service, smoother onboarding, fewer clicks, more delight. It sounds right. Nobody sits in a strategy meeting and argues for a worse experience. That’s exactly the problem. “Better” isn’t a strategy. It’s a compliment. Better than what? Better for whom? Better at which of the dozen things a customer might care about — and worse at which of the others?

Salesforce put its platform inside Claude, Slack, Gemini Enterprise and Amazon Quick. Reaching every surface is not the same as governing the work that runs across them.