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Christine Barton on Muck Rack

Christine Barton

As seen in: Business of Fashion (BOF), WARC
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Articles

Six moves CEOs can make to drive change

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By Christine Barton, Melanie Gaynes, Rich Lesser, Judith Wallenstein
Is it lonely at the top? Sometimes yes, sometimes no, but no matter what, the CEO is alone in overseeing the entirety of the organization—all of its potential and all of its challenges. It’s a unique perspective that brings immense responsibility: navigating complexity, maintaining focus, and driving decisions that can profoundly shape the company’s future.
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Balancing a Dynamic Career and a Rewarding Personal Life

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By Christine Barton
Christine Barton, managing director and senior partner at BCG and the North America CEO Advisory lead, has always believed in a simple but powerful idea: you shouldn’t have to choose between a fulfilling career and a full family life. For more than 25 years, and now as among the most senior tenured women at the firm, she has helped shape the trajectory of BCG’s Consumer practice—bringing in tremendous value—while balancing work and family in a deeply satisfying way.
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Deck the Halls Differently for 2024 Holiday Retail Success

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By Christine Barton, Ray Zisong Yu
A Different Holiday Shopping Season For retailers in the United States, the holiday cheer will be present but measured for 2024. It’s a different kind of year. On one hand, signs point to strong consumer spending; however, on the other hand, there are factors that will add a few twists and turns to this year’s calendar.
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