Christofer Brask on Muck Rack

Christofer Brask

Verified
Stockholm
As seen in: Sveriges Television, Expressen, International News Media Association (INMA)
Nyhetschef, biträdande programområdeschef & stf ansvarig utgivare @svtnyheter • ❤️🤍#degerforsif
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Articles

Expressen increases online engagement with climate change journalism

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By Christofer Brask Verified, Shelley Seale
| International News Media Association (INMA)
In recent years, Expressen has had an impressive increase in reach and market share. In autumn 2017, we decided to use our strong traffic and Facebook reach to grow engagement around important climate issues, raising awareness and setting the agenda for climate journalism in Sweden. Colleagues throughout our organisation have contributed to Expressen’s climate journalism, reaching two million people. Other Swedish news sites have followed during 2018, boosting the focus on climate journalism.
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