Christopher Cason on Muck Rack

Christopher Cason

Verified
(He/Him)
Chicago
As seen in: MSN, The Athletic, Yahoo Life, Forbes, Yahoo Canada, Fast Company, HOOP Magazine, Inc., inc.com., NBA.com and
Covers:  Sports, health, fitness, fashion, and lifestyle
Doesn't Cover: Politics
Writer. @Inc @muscle_fitness …. Open for business

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Christopher Cason’s Biography

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Christopher Cason is a writer based in Chicago. His work on sports, fitness, culture and lifestyle have appeared in Inc., GQ, Fast Company, Architectural Digest, Muscle and Fitness, SLAM and various others.

Christopher Cason’s Journalist Portfolio

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An Email Told U.S. Soccer Players They Weren't World Cup-Bound. The Ensuing Controversy Is a Warn...

An Email Told U.S. Soccer Players They Weren't World Cup-Bound. The Ensuing Controversy Is a Warn...

Final cuts to the 2026 U.S. Men's National Team roster for the World Cup were sent by coach Mauricio Pochetti…

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The Real Secret Behind Tom Brady's Success Isn't What You Think

The Real Secret Behind Tom Brady's Success Isn't What You Think

Tom Brady argues that true leadership is simple - care about people, stay consistent, and rely on persistence…

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Callaway Golf Reveals the Biggest Mistake Companies Make After Becoming Market Leaders

Callaway Golf Reveals the Biggest Mistake Companies Make After Becoming Market Leaders

Callaway Golf shows that lasting innovation comes from creativity, constant iteration, and designing products…

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With Rivals Struggling, Reebok Sees a Rare Window to Reclaim Its Place in Sports Apparel

With Rivals Struggling, Reebok Sees a Rare Window to Reclaim Its Place in Sports Apparel

Reebok's turnaround under Todd Krinsky shows that lasting brands grow by staying true to their identity while…

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Kane Footwear Is Growing Fast. 1 Simple Design Choice Is Powering Its Success

Kane Footwear Is Growing Fast. 1 Simple Design Choice Is Powering Its Success

Kane built its brand by focusing on athletes' real feedback, prioritizing authentic product development and d…

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Inside the Player-Led Movement Quietly Reshaping U.S. Soccer

Inside the Player-Led Movement Quietly Reshaping U.S. Soccer

Youth4Youth is transforming U.S. youth soccer by combining mentorship, digital content, and grassroots access…

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Articles

Messi’s World Cup Performance Proves That Replacement Isn’t That Simple

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By Christopher Cason Verified
| Inc. Verified
The next generation is ready, but the present isn’t done. The soccer world has been preparing for life after Lionel Messi for several years now. Not because he isn’t still electrifying or because he doesn’t command the attention that comes with his legendary status. The next generation of stars to carry the game arrived years ago. Kylian Mbappé became France’s superstar and is one of the most marketable athletes on the planet.
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NBA Champ Jayson Tatum Says the Old Athlete Endorsement Model Is Dead. Here’s What’s Replacing It

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By Christopher Cason Verified
| Inc. Verified
Consumers can smell a fake endorsement from a mile away. There was a time when an athlete endorsement would equal a bump in brand sales. A company would sign the athlete, put them in a commercial, splash their likeness across billboards, and call it a marketing strategy. Consumers bought into the association because access felt limited and information was scarce. Those days are gone.
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NBA Champ Jayson Tatum Says the Old Athlete Endorsement Model Is Dead. Here’s What’s Replacing It

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By Christopher Cason Verified
| Flipboard
It's been a busy start to the summer transfer window for Liverpool, and they are now expected to sign a new midfielder in the summer transfer …
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Interview

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What was your first job as a journalist?

Most Valuable Sports Network, writing news and stories on the Chicago Bulls.

Have you ever used a typewriter?

Once, a very long time ago.

How is social media changing news?

Everything is more instant and up to date. It's changing the facts being altogether also.
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