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Christopher Cason on Muck Rack

Christopher Cason

Verified
(He/Him)
Chicago
As seen in: Forbes, MSN, The Athletic, Yahoo Life, Yahoo Canada, Skip Intro with Krista Smith, Fast Company, HOOP Magazine, NBA.com, Bleacher Report and
Covers:  Sports, health, fitness, fashion, and lifestyle
Doesn't Cover: Politics
Writer. @Inc @muscle_fitness …. Open for business

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Christopher Cason’s Biography

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Christopher Cason is a writer based in Chicago. His work on sports, fitness, culture and lifestyle have appeared in Inc., GQ, Fast Company, Architectural Digest, Muscle and Fitness, SLAM and various others.

Christopher Cason’s Journalist Portfolio

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Weini Kelati Has Taken a One-Mile at a Time Approach for Taking On the NYC Marathon - Muscle & Fi...

Weini Kelati Has Taken a One-Mile at a Time Approach for Taking On the NYC Marathon - Muscle & Fi...

Weini Kelati explains how full-marathon training prepared her for her debut at the TCS New York City Marathon.

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At 83, Triathlete Bob Plant Isn't Retiring-He's Just Reloading - Muscle & Fitness

At 83, Triathlete Bob Plant Isn't Retiring-He's Just Reloading - Muscle & Fitness

Bob Plant had never worried about an Ironman cutoff. He had been to Kona before. Plenty of times, actually. T…

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Chase and the Knicks Have Worked Together for 16 Years. Here's What Keeps the Partnership Strong

Chase and the Knicks Have Worked Together for 16 Years. Here's What Keeps the Partnership Strong

Chase and the New York Knicks show how long-term business partnerships thrive by adapting to changing custome…

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Cadillac Is Using Racing to Prove What Marketing Can't

Cadillac Is Using Racing to Prove What Marketing Can't

Cadillac uses racing to turn its brand promises of performance, technology, and luxury into results that cust…

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Inside Ben Shelton's Explosive Tennis Workout and Recovery Routine - Muscle & Fitness

Inside Ben Shelton's Explosive Tennis Workout and Recovery Routine - Muscle & Fitness

Want 140mph serve power and fatigue-proof legs? Learn ATP star Ben Shelton's daily isometric warmups, supplem…

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MLS Had Years to Prepare for the World Cup. Here's What It Learned About Making Attention Last

MLS Had Years to Prepare for the World Cup. Here's What It Learned About Making Attention Last

Attention can create a powerful moment for a business, but lasting success comes from turning that attention …

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Articles

MLB Doesn’t Just Want Influencers to Promote Baseball. It Wants Them to Make It Their Own

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By Christopher Cason Verified
| Inc. Verified
Less influencer hype, more baseball love. For years, the familiar playbook for brands working with influencers has been to find someone with an audience, pay them to promote a product, and measure the attention that follows. Major League Baseball has gone a different route. There aren’t any shortages of moments worth prompting during the season.
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NBA Stars Are Asking Trainers for Damian Lillard’s Insoles, and Many Don’t Know He Made Them

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By Christopher Cason Verified
| Inc. Verified
A’ja Wilson wears them for free. That’s not a sponsorship, that’s a review. When Damian Lillard walks into an NBA locker room these days, he encounters something he envisioned when he helped launch Move Insoles nearly five years ago: players wearing and asking team trainers for more of his company’s products. Demand hasn’t been driven by just name recognition. Some athletes have discovered the product without even realizing he’s involved.
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How LaLiga Turned a Global Soccer Brand Into an $87 Million U.S. Business

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By Christopher Cason Verified
| Inc. Verified
Turns out, breaking into America takes more than a world-class lineup. For the first time, Americans will be able to watch El Clasico on ABC as Barcelona and Real Madrid renew one of sports’ fiercest rivalries. It’s the culmination of years spent convincing American audiences, media companies, and corporate partners that a Spanish soccer league belongs in their lives. When Laliga partnered with Relevent Sports in 2018, it already touted two of the world’s most recognizable soccer clubs.
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Interview

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What was your first job as a journalist?

Most Valuable Sports Network, writing news and stories on the Chicago Bulls.

Have you ever used a typewriter?

Once, a very long time ago.

How is social media changing news?

Everything is more instant and up to date. It's changing the facts being altogether also.