We believe that the best business case for introducing UX testing into your organisation is to sit your senior managers down and show them videos of users actually interacting with your website or product. They can observe for themselves the pain points that occur when using your site, rather than relying on analytics or straight-up guesswork. You probably wonâ€™t even need to show them more than a handful, before your manager says, â€œI never realised that people were getting stuck there!â€?
Rainer Feurer is in charge of customer-centric sales development and customer experience. This means he is driving BMW’s transformation towards a seamless omnichannel experience for its customers and overseeing the development of not only its online and digital channels but also the physical channels. We interviewed Feurer at Adobe Summit EMEA 2017 to find out more about BMW’s digital transformation. Rainer Feurer: Our industry is fundamentally changing.
Practical advice on placing the customer at the heart of your organisationWhat is a customer journey map and why do I need one? Here at WhatUsersDo we’re all about bringing the maximum amount of learning to people at any stage of their UX development. Hence we’re bringing you this first in a long line of weekly beginner’s guides, aimed to help the newbies of the UX testing world. This is also why we’ve started using words like hence.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".