Film-maker Gordon Buchanan is interviewing candidates to take over his role as cameraman. ‘Hi,’ he greets the first hopeful. ‘What are your qualifications? You’re a meerkat – good. Are you old enough? No! Get out.’Unoffended, the applicant scampers off. The next arrival is more suitable: his name is Fat Boy, and he’s hyperactive even by meerkat standards. Gordon wants to slip a tiny collar around Fat Boy’s neck, to film life in Africa’s Kalahari desert as seen by its most lovable residents.
Cats are thought to dislike water, but try telling that to the fishing cat of southern Asia. This rarely seen predator wades into water when it hunts and dips its long whiskers just below the surface. Most cats use their whiskers to pick up disturbances in the air. But the fishing cat, which looks like a muscular tabby with a blunt tail, can sense when a meal is swimming into reach of its claws – and time its pounce to perfection. This talent isn’t completely instinctive.
Big cats are the superstars of wildlife. No sight in nature can be more magnificent than lions, tigers, leopards or jaguars – all of them highly endangered species. But the wild cat world is much more diverse than we realise. There are 40 kinds of cat, from the imperious Bengal tiger to the tiny rusty spotted cat. Some are virtually unknown, such as the fishing cat of Indonesia. Others are almost never seen, like the margay. And a few, including the Iberian lynx, are on the brink of extinction.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".