Chrysler Hemi

Chrysler touched off what would become the muscle car era with its introduction of the first Chrysler 300 “Letter Car” in 1955. It was also the most powerful production car in the US, firmly establishing Chrysler as the king of performance cars and the subject of this week’s spot. Unlike later Mopar muscle cars, which were relatively inexpensive, the ’55 letter car was just the opposite, presented as an expensive, fast luxury coupe.