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Chuck Kent on Muck Rack

Chuck Kent

Chicago
As seen in: PR Newswire, LinkedIn, Convince & Convert, CEOWORLD Magazine, Sustainable Brands, Brandingmag, Branding Magazine
Chief Conversation Officer for Lead the Conversation, an executive thought leadership and content creation consultancy. Creator of The Branding Roundtable.
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Articles

Internal and External Thought Leadership: A CEO World Interview.

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By Chuck Kent
| CEOWORLD Magazine Verified
Thought leadership content – surveys, articles, reports, podcasts, and so on – has a well-documented, if not always well-understood, positive impact on the success of leaders and the organizations they guide. As in the aforementioned litany of content types, most of the attention is focused on thought leadership created for industry consumption. External thought leadership, if you will. But what about your internal audiences?
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Why your thought leadership has lost its spark

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By Chuck Kent
| CEOWORLD Magazine Verified
Research-driven thought leadership has been a corporate staple for years – so much so that, according to an expert I recently interviewed, the tried-and-true is now trying the patience of your prospective customers. According to Gareth Lofthouse, CEO of Resonant, the London-based thought leadership consultancy, an over-reliance on formulaic surveys has led to the deadliest of sins: audience boredom.
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How CEOs profit from an editorial mindset

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By Chuck Kent
| CEOWORLD Magazine Verified
What exactly is the requisite CEO mindset for increasing value for all stakeholders? “Editorial” may not be the first adjective that comes to mind. However, in a recent interview, global C-Suite consultant Flavia Barbat made a compelling case that CEOs who nurture an organization-wide editorial mindset can better identify their marketable uniqueness, more effectively align sales and marketing, and help you control your own narrative in the age of AI.
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