Chutima Wangbenmad on Muck Rack

Chutima Wangbenmad

As seen in: International Journal of Electronic Business
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Articles

linking academia, business and industry through research

|
By Osman Mohamad, Craig C. Julian, Chutima Wangbenmad
| International Journal of Electronic Business
Home Full-text access for editors Examining market orientation, new product development and performance by Craig C. Julian; Osman Mohamad; Chutima Wangbenmad J. for Global Business Advancement (JGBA), Vol. 13, No. 4, 2020 Abstract: This study examines the empirical links between the dimensions of market orientation and the stages of new product development (NPD) with new product performance in Thai export ventures.
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