Ciara Bergin Brands

How can brands stand out on social? We take a look at how a savage approach is paying off for Wendy’s, Netflix, and others. A brand can define its success on social media in many different ways, from customer expression of sentiment and appreciation to a growing follower count. Despite this, there are some brands that use social to stray from the status quo and savagely or wittily respond to customer inquiries.

When brands struggle to maintain a good reputation, how can they use social to improve it? Sometimes a brand’s reputation just can’t catch a break.We all know the brands that have to work hard to get good press. It might be airlines, it might be the telecoms companies, it might even be the oil giants. It’s not always the same for everyone but there’s a pretty finite list of companies that tend to be distrusted by at least some of the public.

NewsWhip recently partnered with Edelman and Muck Rack to find how social distribution is effecting how content is consumed online. In this guest post, Steve Rubel, Chief Content Strategist for Edelman PR, outlines what a deep analysis of NewsWhip data told the PR firm about social storytelling. Social media is having a dramatic, perhaps outsized impact on how digital news is produced, distributed, consumed and ultimately monetized.