Ever since cooks began playing with the equipment of the food industry, chefs have felt compelled to join one of two camps. The first believes any kitchen is incomplete without a centrifuge, combination steam-convection oven, and $6,000 vacuum-seal machine and immersion circulator to cook 22-hour eggs sous vide.
DRAFT NO. 4 On the Writing Process By John McPhee 192 pp. Farrar, Straus & Giroux. $25. Followers of John McPhee, perhaps the most revered nonfiction narrative journalist of our time, will luxuriate in the shipshape prose of “Draft No. 4: On the Writing Process,” a collection of eight essays that first appeared in The New Yorker, his home for more than 50 years.
You may have seen little squares of Tcho chocolate in their brightly colored wrappers decorated with futuristic parabolas of gold and silver. They’re easily found: Starbucks has sold them; Whole Foods sells them now. Those usually aren’t the stores you visit to track down handcrafted chocolate from bean-to-bar makers, the new wave of chocolate producers that find and blend the rarest and most richly flavored cacao beans.
“The guy tried to feel me up, and I stuck a fork in his leg. He screamed and ran out of there like it never happened. I mean, talk about embarrassing. But he never tried to touch me again.” @MauraJudkis and @emilyaheil: https://t.co/MzLKNe7NhK
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".