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Claas Christian Germelmann on Muck Rack

Claas Christian Germelmann

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Articles

Computer Science > Artificial Intelligence

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By Leopold Müller, Claas Christian Germelmann, Claudius Budcke
| arXiv
Personalized marketing traditionally matches static products to customers, while dynamic creative optimization focuses mainly on AI-driven text personalization or basic product image modifications. We address this gap by developing and implementing an AI-based framework that generates personalized advertising imagery directly from customer data.
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