Even for Facebook Inc. Chief Operating Officer Sheryl Sandberg, who spoke with Bloomberg Businessweek about the fifth anniversary of her book, Lean In, gender issues in the workplace are difficult to talk about. With the book, Sandberg was one of the earliest to raise the call to heed women’s voices, and to that end, she succeeded.
Five years ago this month, Donald Trump was planning a Miss Universe pageant in Moscow; the Weinstein Co. was riding high on three Academy Award wins for Silver Linings Playbook and Django Unchained; and Katie King was a 32-year-old attorney, all wide-eyed because she’d just read Lean In: Women, Work, and the Will to Lead, by Sheryl Sandberg, the chief operating officer of Facebook Inc. Having the kind of career she wanted, King realized, was going to be a lot harder than she’d thought.
The World’s Largest Ball of Twine might just be the most famous example of a certain kind of American roadside kitsch, although I can’t figure out why. It’s not part of the funky, burned-out cars and wigwam motels along Route 66. It’s not in National Lampoon’s Vacation, which is where most of my road trip knowledge comes from.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".