‘The internet is reeling from a report that Shein plans to acquire Everlane, the sustainable basics brand built on “radical transparency”,’ Clare Press writes. Photograph: Smith Collection/Gado/Getty Images It was always about the money, wasn’t it? For a while there, it seemed like the execs opining sustainability is not a trend, it’s the future actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder.