I am not much of a museum fan. As a matter of fact, I had never been to one before I went to Sweden. Shameful really, since we have so many wonderful ones in this country. So when I saw a visit to the Ikea Museum was on the itinerary for our trip to Almhult, I didn’t know what to think. Would it be boring? Maybe. How do you judge a good museum? What would even be in an Ikea museum? Ikea furniture maybe? Would that be a bit weird, to see display after display of pieces of furniture?
I really didn’t know what to expect when we got off the train in Almhult, Sweden. So to say it was nothing like I expected seems a little ridiculous. But that’s the best way I can describe it. I knew nothing about the town before I found out I would be going there. To be honest, I had never heard of it. The organizer of the trip, Amanda Fitzpatrick, Ikea’s expansion communications specialist, told me we would be going to “Ikea town.” I laughed of course. Turns out she wasn’t kidding.
When you watch HGTV, specifically shows about buying and selling homes, you hear it all the time. “That will make a great home office.”No. No it won’t. And let me tell you why. Because who wants to work from home? Don’t we do enough of that at work?? I admit I have fallen into that trap. In every place I have lived post university, I have thought I wanted, actually needed, a home office. It comes right after the ‘that’s where the Christmas tree will go’ conversation.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".