Clodia Vurro

1 Introduction Companies are increasingly leveraging green influencers—individuals who are vocal on social media about reducing or eliminating the adverse environmental impacts of human behavior (Jacobson and Harrison 2022)—to showcase their engagement in sustainability initiatives and prompt discussions (Knight, Haddoud, and Megicks 2022).

 Impact investing is rapidly transforming from a niche market into a global movement, capturing the attention of major private equity firms such as Bain Capital and KKR. While historically focusing on economic value, these investors have recently launched funds that aim to generate positive, measurable social and environmental impact alongside a financial return. Venture capital (VC) investors are also adopting an impact approach through equity investments in startups.

CEM Coarsened Exact Matching CO2 Carbon Dioxide MSIs Multi-stakeholder initiatives SBTi Science-based Target Initiative 1 INTRODUCTION The effects of climate change, including rising sea levels, drought and extreme weather, soil degradation, and collapsing food systems, have steadily moved from the periphery to the heart of corporate decision-makers across the globe.