Clovis McEvoy

“Human heart, digital skin: that’s our motto,” says Kelvin Avon from his Hong Kong recording studio and creative hub. That tagline might sound like the pitch for some new sci-fi film, but Avon, a veteran music producer and artist manager, is actually describing the anatomy of Supa Soula – his very own custom-made pop star. Supa Soula is the first in what Avon hopes will be a roster of digital artists signed to his ‘virtual’ record label, WeAreMetaMuse.

Speaking to MusicRadar mere days before the launch of Absynth 6 - and prior of course, to the recent news that Native Instruments would be acquired by InMusic - Clevinger seemed keenly aware of the high expectations he and the development team were expected to meet. You see, Absynth isn’t just any soft synth. Its sea-green colour scheme and idiosyncratic architecture is something that a generation of sound designers and synthesists have grown up with.

Amazon Prime Day has over 100 sound treatment deals. I run my own studio – these are the only 5 products that will actually work in your space Buying stuff for making music is, frankly, second nature to many of us. Even if we’ve technically got enough to get going with, there’s always …