David Royrevealed how AI can filter a proposal before a human ever sees it when the claims are vague and the proof is weak. Colette Moltenilooks at what happens next. The buyer opens it, but the proof sits too far from the claim and they’re left to connect it themselves. That extra work creates doubt. The longer they search, the easier it becomes to stop. Colette spent eight years in sales and revenue operations analysing where deals slowed down and why buyers disengaged.
