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Colin Barnard on Muck Rack

Colin Barnard

Fort Collins
As seen in: Medium, The Denver Post, 247Sports, Mumbrella, U.S. NAVAL INSTITUTE, Daily Camera, AdNews (Australia), Longmont Times-Call, Built In, Loveland Reporter-Herald and
Former sports reporter for the Loveland Reporter-Herald | I am second

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Articles

To Win AI Search, Be More Human

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By Seth Wilson Verified, Colin Barnard
| Built In Verified
Image: Shutterstock / Built In Summary: Cheap AI content has flooded search engines, but generic writing is losing ground. Google’s core updates favor original, non-commodity content, showing strong correlations between branded web mentions and AI visibility. Building true brand authority remains the key to AI search success. more Cheap AI content has flooded search engines, but generic writing is losing ground.
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Colin Barnard: Consumers want more than discounts from brands

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By Colin Barnard
| Mediaweek (Australia) Verified
By Colin Barnard, managing director, Criteo, ANZ Despite financial pressures from the rising cost of living, consumers are still spending. However, they are demanding more – with an expectation of things like free shipping and discounts year-round. Australian shoppers are seeking out brands with strong values, a commitment to eco-friendliness and rewarding loyalty programs. These factors are key drivers of purchase as consumers become more conscious in their decision-making.
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Plan for the 2023 sales events

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By Colin Barnard
| busycontinent.com
It’s no secret that Australians love shopping at key sales events. With inflation rising and costs of goods increasing, money-smart Aussies are likely already planning to line up products to purchase during Click Frenzy Mayhem and the end of season sales. Why it is crucial to get on the drawing board early Aussies have been treated to a range of sales in the last couple of months including Black Friday, which has become the most popular sales event in the country.
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