Hunter Schwarz|Published 14 minutes ago . Image: Colin Lloyd/Unsplash How much is a brand name worth if it’s well known, but only because of its failures? For the botched music festival Fyre Festival, it’s nearly a quarter of a million dollars. The Fyre Festival brand sold for $245,300 on eBay Tuesday after 42 bidders made 175 bids. The sale includes rights to all trademarks, intellectual property, and social media assets associated with Fyre Fest,according to the listing.