Colleen Cosme

We all have that one app we won’t stop recommending. The one that solves an everyday problem so well that you immediately tell your friends about it. More often than not, they’ll return the favor with a download you end up wondering how you ever lived without. That’s exactly how this list came together. Some are personal discoveries, while others came highly recommended by friends.

Do you remember the palette era of the 2010s? Back then, palettes weren’t just another makeup launch. They were the launch. This was before beauty content became a constant stream of TikToks, Instagram Reels, and influencers posting multiple tutorials a day. Most of us discovered new products through YouTube tutorials, beauty magazines, and blogs.

Not too long ago, beauty advice was relatively straightforward. Buy a moisturizer, maybe a serum if you were feeling particularly committed. Find a haircut that suits you, wear makeup if you want to, and occasionally treat yourself to a facial. But these days, a quick scroll through TikTok can leave you feeling as though beauty has become a full-time occupation.