Colleen Williams

Martindale-Hubbell, part of the Martindale-Avvo family, is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers who have the highest ethical standards, legal knowledge, and professional ability. This rating signifies a large number of the lawyer’s peers have assessed their professional ability in a specific area of practice via a secure online survey.

Adding a practice area to your law practice is exciting and a positive move toward building a larger client base. But how do you spread the word to let attorneys, clients and other professionals know that you have added a specialty? And how do you do that without sinking money into a part of your practice that has yet to produce revenue? Start with traditional word of mouth, check your online presence and let your website do the rest.

During the pandemic, a combination of individuals facing layoffs and small businesses closing reduced demand for legal services, causing a major shift in the legal landscape. We discovered that one way to protect your firm during economic downturns is to shift resources, to grow an existing area of practice—or even start a new one. Focusing on where client demand is heading can help small to medium-size law firms adjust during an economic contraction.