Comfy Cat

Well, I can honestly say that Penhaligon's has been well and truly rehabilitated in my private view of the world. That's a real treat! With Constantinople, Petra, Sports Car Club, and now Highgrove Bouquet, we could already be seeing a trend. In the end, the Portraits Collection is something that can be forgotten like a dream - it's not that scary at all, but it evokes an awkward sort of feeling.

Chloé has been an industry leader for committing to its "100% natural origin" strategy. As Sophie covered in her 2021 article, this doesn't mean synthetics can't be used. But it does indicate that the development teams will likely be including a greater ratio of full-spectrum natural oils to isolated synthetics than in the past, and, most importantly, it encourages perfumers to embark on a new challenge – making scents smell as natural as possible. This isn't as easy as is often assumed.

There are two headline mistakes with Diesel's marketing for their latest scent D. Firstly, the fragrance is not nearly as simple and stripped-back as the three-note list suggests. Secondly, they've taken Pour Un Homme / Le Male's classic masculine template, tweaked it, and labelled it "gender-fluid", despite the profile having significant historical ties as well as current-day associative connections to stereotypically "XY" scent development.