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New online-privacy regulations and reduced use of online “cookies”, which track people’s movements on websites, have been lauded by online-privacy advocates—but they’ve made things tough for corporate marketers. It means that today, most marketers are finding it harder to measure the efficacy of their online campaigns with the level of granularity they could in previous years.

Today we are excited to announce that AuditBoard*, a software company specializing in risk-and-compliance software for large enterprises, has entered into an agreement to be acquired by Hg, a global software-and-services investor, for over $3 billion. The last six years of Battery’s partnership with AuditBoard have been, in our view, the ride of a lifetime. Today, we’d like to share some of that story with you—as AuditBoard is in many ways an atypical, venture-backed company.

Selecting the right tech stack is crucial to the success of a startup. After all, it’s the foundation upon which a company’s digital products and services are built and underpins every aspect of your business, from development speed to user experience and long-term growth – so it’s important to choose wisely. These days, founders have many options to choose from: AWS, Azure, GCP, etc. as well as less conventional options, like the Salesforce Platform.