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As a researcher on the Artificial Intelligence User Experience team (AIUX) at Google, I spend a lot of time thinking about technology’s role in creativity. Over the past year, I've been interviewing folks about creativity, idea generation and the technology they use, and one little comment always made it into every conversation: “I prefer paper.” And honestly, I feel the same way.
Previous research indicates that prior information about a target feature, such as its color, can speed search. Can search also be speeded by knowing what a target will not look like? In the two experiments reported here, participants searched for target letters. Prior to viewing search displays, participants were prompted either with the color in which one or more nontarget letters would appear (ignore trials) or with no information about the search display (neutral trials).
People searching for something can find it faster if they know what to look for. But new research suggests knowing what not to look for can be just as helpful. Although previous studies concluded that attempting to ignore irrelevant information slows people down, Johns Hopkins University researchers found that when people are given time to learn what's possible to ignore, they're able to search faster and more efficiently.
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