Corina Kellam

The Future of Healthcare Marketing: AI, Creativity, and Unforgettable Experiences. We’re at an interesting moment in healthcare marketing where the race isn’t just to keep up, but to leap ahead. In an industry that lagged for so long and went through an abrupt coming of age during the pandemic, we now have some companies (not just the blue chips) doing phenomenal, modern marketing.

From a revenue perspective, there may be no industry that benefits from relationship marketing more than healthcare. And for rare disease’s patient/caregiver activations, it’s especially critical. Relationship marketing does what it says on the tin: it refers to any practice that extends the relationship between a brand and its target market, nurturing toward conversion (and long-term, ongoing conversion, when applicable).

5 Things to Know About #HIMSS18 vs. #HIMSS17: Changing Social Conversations Signal Market Shifts One of the most common questions we get from clients heading into HIMSS is: What’s trending? After all, booths, badges and general bacchanalia at the world’s largest healthcare technology conference don’t come cheap. It helps to know what topics, issues, executives, media, speakers, influencers and brands are trending up…down…or in between.