I always like to say that if I had millions of dollars to spend, I, too, could be as put together as a celebrity. We tend to compare ourselves to them, forgetting that they often have an entire team helping to maintain all aspects of their lives. But what if I could get just a taste of the way they do things? Would hiring experts really make a noticeable difference? 2017 was a year of big changes for me. I uprooted myself from California to live out my NYC fantasies.
As I walked into Daniel Gardiner’s printshop The Arm, I immediately felt like I’d been transported to another world. Suddenly, I’d escaped uber-hipster Williamsburg and entered a magical, golden-lit workshop filled with worn wood, paint splatters, and decades-old printing presses. I was there to visit Gardiner and to partake in Airbnb’s newest service: Airbnb Experiences. They are essentially local activities crafted and led by locals.
Brooke Wallace*, an archivist librarian, calls me from uptown Manhattan on her lunch break. We’re connecting because she just finished the process of freezing her eggs and I want to know how it went. We start at the beginning. Wallace tells me she first considered the procedure when she and her long-term boyfriend finally broke up after realizing they couldn’t get past him not wanting children.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".