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Articles by Cortney Henseler
Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights
Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights Christian Kugel and Cortney Henseler This paper explains how AOL, the internet company, established a new consumer analytics and research team. Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights Christian Kugel and Cortney HenselerAOL Introduction AOL, Inc. is a top five Internet company.
Multi-device, multi-purpose, one connected consumer: Uncovering the value of multiple screens for online content and advertising
Multi-device, multi-purpose, one connected consumer: Uncovering the value of multiple screens for online content and advertising Cortney Henseler, Andrew Consky and Maureen Dawson This paper reports on research in North America by AOL, the media company, into how consumers access online content via computers, tablets and smartphones.
The Potential Power of Digital Creative: Providing marketers the roadmap to create compelling digital ad units
This paper reports on research by AOL in the United States that investigates the most effective ad formats for shifting key brand metrics, the impact of different devices on ad format effectiveness and consumers' expectations of ads on their mobile devices. Engagement Digital media effectiveness Digital media research Mobile effectiveness United States Ad lengths & formats Strategy Digital media spend continues to grow significantly, particularly in video and mobile,...
Maximizing the Online Video Viewer and Advertiser Experience
Maximizing the Online Video Viewer and Advertiser Experience Cortney Henseler and Joe Blechman This study by AOL, the US internet service provider, investigates how to optimize online video, examining the difference in consumer perceptions between long and short form videos.
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