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Cortney Henseler on Muck Rack

Cortney Henseler

As seen in: WARC
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Articles

Multi-device, multi-purpose, one connected consumer: Uncovering the value of multiple screens for online content and advertising

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By Cortney Henseler, Andrew Consky, Maureen Dawson
| WARC
Multi-device, multi-purpose, one connected consumer: Uncovering the value of multiple screens for online content and advertising Cortney Henseler, Andrew Consky and Maureen Dawson This paper reports on research in North America by AOL, the media company, into how consumers access online content via computers, tablets and smartphones.
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Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights

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By Christian Kugel, Cortney Henseler
| WARC
Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights Christian Kugel and Cortney Henseler This paper explains how AOL, the internet company, established a new consumer analytics and research team. Organizational Research Reinvigoration: How a top-five media company reoriented itself around human insights Christian Kugel and Cortney HenselerAOL Introduction AOL, Inc. is a top five Internet company.
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Maximizing the Online Video Viewer and Advertiser Experience

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By Cortney Henseler, Joe Blechman
| WARC
Maximizing the Online Video Viewer and Advertiser Experience Cortney Henseler and Joe Blechman This study by AOL, the US internet service provider, investigates how to optimize online video, examining the difference in consumer perceptions between long and short form videos.
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