You probably know by now that you have to post or tweet regularly to connect to customers through social media. But there is such as thing as too regularly, a new study reveals. A third of U.S. Internet users ended their connection with a brand on social media because the company offered too many updates, according to SocialVibe, an engagement advertising company.
Brimming with recommendations of places to visit in European cities and self-deprecating anecdotes, Mr. Gilkes speaks noticeably slower when asked about his noble connections. He attended Eton with the princes, and he’s often misidentified as a former boyfriend of his Edinburgh University classmate Pippa Middleton. (“No,” he said flatly. “She is a friend.”)“I think one thing as a business we’ve tried to do is not ever be about the people we know,” he said.
Passing through Chicago? Hang on to your laptop. A new report says the Windy City is top in the U.S. for laptop theft. Absolute Software, a Vancouver-based firm that offers theft-recovery services for businesses and consumers, analyzed 13,818 theft investigations it conducted in 2011 for its inaugural computer theft report. Roughly 80 percent of the investigations were for corporate clients. Chicago, the company says, accounted for 12.5 percent of the thefts in the top 20 cities.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".