On A sunny London day three months ago Morgan Freeman was striding across the most famous zebra crossing in the world. The Oscar-winner was in town to explore the city’s homelessness crisis with a Peckham barber who is trying to improve the lot of the city’s rough sleepers one haircut at a time. The actor was at Abbey Road to sing the praises of The Beatles, specifically the satellite broadcast of June 25, 1967, when they performed All You Need is Love to a global audience of half-a-billion.
The prison needed some work. There were leftover riot helmets still inside, lighting and electrics to fix and adapt for indoor growing. But the Claremont Custody Centre had some obvious draws: for one, the Californian jail was huge, 77,000 sq ft, a secure facility with a good price tag: $4.1m (about £3.2m). My business partners and I weren’t exactly trying to buy a prison to convert into a cannabis farm, but when we saw it on the market, it made sense.
Ten years ago I found myself in a bright white suite in a luxury Parisian hotel, discussing bras with burlesque performer-turned-lingerie entrepreneur Dita Von Teese. She was shilling for Wonderbra, yet at the time I was more interested in asking about her recent divorce from shock-rocker Marilyn Manson. “NO QUESTIONS ABOUT MANSON!” came the shout midway through the interview. It was the American star’s then-publicist, hiding behind a screen to ensure we stayed on-underwear-message.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".