Muck Rack AI turns signals into stories — connecting every pitch, mention, and report with trusted intelligence built for communicators.
It’s not just artificial. It’s intentional. And it’s changing how PR works.
The Muck Rack Difference
Muck Rack embeds intelligence into every stage of the PR workflow — from pitching and monitoring to measurement and reporting. With AI intentionally built into the platform, teams move faster, work smarter, and prove results with confidence.
AI-enhanced monitoring
Curation Engine uses AI to surface true mentions, automatically tagging coverage by sentiment, prominence and priority—so you can focus on what matters.
Customized email newsletters
Deliver personalized email updates tailored to your team’s needs.
Media intelligence services
Get expert-led media insights built around your brand or organization.
Social Listening
Monitor social media conversations to gauge brand perception.
The industry’s most trusted journalist database
Search a global directory of verified journalist contacts.
Automated, intelligent reporting tools
Generate ready-to-share reports in just a few clicks, with AI automatically attributing coverage to pitching activity and proving ROI.
In-platform pitching and inbound media
Send smarter, AI-optimized pitches, track performance, and instantly see when your outreach results in earned coverage. Also manage all incoming press requests in one place.
Press Release
Manage press releases and media outreach from one streamlined platform.
Podcast Monitoring
Search transcripts across 75,000+ top podcasts to find exact spoken mentions, track coverage in your existing Trackers, and get alerted anytime your brand comes up.
Manage public relations in one place
Find media contacts
Discover verified journalists across digital, broadcast, print, podcasts and social media with the industry’s most trusted database. Backed by human verification and enhanced with AI, it’s easier than ever to find the right contacts, send personalized pitches, and track interactions—all in one place.
Explore Database
Simplify your pitching process
Let Muck Rack AI recommend journalists to add or remove to your pitch, based on content fit and past engagement. Then personalize your outreach, manage follow-ups, and run your pitching workflow from one platform.
Explore Pitching
React to news and trends
Muck Rack surfaces only true mentions of your brand, helping you focus on what actually matters. Coverage is automatically categorized by competitors, spokespeople and themes based on your priorities, with entity-level sentiment and brand prominence applied to every article for deeper insight. You can stay informed in the way that works best for you, with flexible alerts delivered in real time, as a daily digest or directly in Slack.
Explore Monitoring
See what’s trending on social
Track conversations and sentiment across social platforms with intelligent analysis that cuts through the noise. Understand how narratives are forming, identify emerging risks or opportunities, and guide your strategy with insights you can trust.
Explore Social Listening
Measure and report results
Show exactly how your work drives results. Automated, AI-driven reports link pitching to coverage and coverage to outcomes. Visualize share of voice, sentiment, reach, and understand how generative AI draws on your earned media coverage. Every insight is backed by trusted intelligence that helps you tell a clear story of success.
Explore Reporting
Reclaim time for strategic decision-making
Let our team of media analysis experts turn complex coverage into insights tailored to your brand and business goals—powered by best-in-class technology. We help you see what your earned media is driving, and how LLMs reference your brand, so you can strengthen trust, protect perception and guide strategy. You get clear, strategic intelligence you can act on, without spending hours sorting through data.
Explore Media Intelligence
Trusted Intelligence, Built for Communicators
Why Muck Rack
Muck Rack combines trusted media data, embedded AI, and human expertise so you can move faster, prove results, and stay ahead of every story.
Data quality
Get accurate journalist data paired with wide-ranging media coverage across outlets, channels, and formats—continuously enriched by AI and updated by human editors.
Ease of use
Get started fast with a modern, intuitive interface built for PR teams. Embedded intelligence simplifies every task, no steep learning curve required.
High-quality, responsive support
Get fast, knowledgeable help from a team that understands PR. Our experts provide reliable, human support whenever you need it — so you can stay focused on your work with confidence.
Keep learning
The State of AI in PR
How PR pros use AI, measure its impact, and navigate shifting office policies.
Guide to choosing PR software
What to look for in PR software, tips for making the right choice and what to ask before buying.
Guide to PR Reporting
Everything you need to start creating actionable PR reports, including tools, tips and processes.
Hear from our customers
“It’s the easiest database I’ve ever used. Give it a shot.”
Steph Donily, Head of Corporate Marketing
“Muck Rack is an exceptional tool for finding journalists based on location, outlet and topic of interest…”
Tessa Byars, Brand + Internal Comms
“Muck Rack has the most robust media database on the market today.”
Nick Prevenas
“Muck Rack is the map, compass and GPS for navigating the ever evolving media and journalist landscape.”
Matt Prince, PR & Brand Experience
PR software FAQs
What capabilities does Muck Rack’s PR software have?
Muck Rack is an all-in-one PR platform that helps teams find and engage journalists, monitor media coverage in real time, and measure the impact of their PR efforts. It includes a comprehensive media database, tools for creating targeted media lists and sending personalized pitches, automatic alerts for brand or topic mentions across online, 75,000 podcasts, print, broadcast, and social media, and easy-to-share analytics dashboards that track reach, sentiment, and share of voice. Muck Rack also supports team collaboration with shared media lists, notes, and outreach history, helping PR teams stay organized and work more efficiently.
What are the essential features of PR software?
An effective all-in-one PR platform centralizes key workflows, including finding media contacts, monitoring news and trends, simplifying outreach, and measuring results. It provides a single platform to manage media lists, track coverage in real-time, personalize pitches at scale, and generate reports that demonstrate the value of earned media. This integration helps teams work more efficiently and connect their activities directly to business outcomes.
How does PR software help measure the ROI of public relations?
PR software provides robust analytics and reporting tools designed to measure the impact of your communications strategy. You can create interactive reports and presentations that analyze media coverage, share of voice, and brand sentiment against competitors. By connecting pitching efforts to media mentions and business goals, you can clearly demonstrate the value and return on investment of your PR activities to stakeholders.
What role does AI play in modern PR software?
AI handles repetitive work—like tagging coverage or compiling reports—so teams can focus on strategy rather than admin. For example:
- Recommending relevant journalists. It analyzes beats, past coverage, and relationship patterns to surface the most appropriate media contacts.
- Keeping media lists up to date. It continuously scans data sources to detect job moves, beat changes, and new contacts, reducing list decay.
- Analyzing news coverage for trends. It processes large volumes of content to identify sentiment shifts, emerging narratives, and competitive activity.
These AI-powered features are built on high-quality data to help you make faster, more informed decisions for your PR strategy.
How does PR software ensure the accuracy of its media contact database?
It’s a combination of automated data collection and rigorous human verification. Advanced systems continuously scan thousands of sources ( like social profiles, newsroom pages, industry announcements, etc) to detect job changes, new beats, and emerging journalists. Machine learning models flag inconsistencies or outdated details, which editorial teams then review and validate for accuracy.
