Dai Rong Lee on Muck Rack

Dai Rong Lee

As seen in: Dialnet - Universidad de La Rioja
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Dai Rong

Contact Dai Rong, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective

|
By Serhan Demirci, Dai Rong Lee, Chia Ju, Rong Lee
| Dialnet - Universidad de La Rioja
Serhan Demirci [1] ; Chia-Ju Ling [2] ; Dai-Rong Lee [3] [1] Chaoyang University of Technology, Taichung 41300, Taiwan [2] Da-Yeh University, Changhua 51591, Taiwan [3] Feng Chia University, Taichung 40724, Taiwan Localización: Journal of Theoretical and Applied Electronic Commerce Research, ISSN-e 0718-1876, Vol. 19, Nº. 1, 2024, págs. 581-596 Idioma: inglés Enlaces Texto completo Resumen Consumers’ personality traits significantly influence their perceptions regarding social media advertising.
Open in Who Shared Issue with article?
See all 1 articles
 •  Privacy  •  Terms  •  Security and Legal  •   •   •   • 

© 2026 Muck Rack

SOC 2® Certified