Daisy Zhang

Play Video PlayBack to start Show CaptionsFullscreen Satya Nadella Satya Nadella is an Influencer Microsoft•12M followers 1h Super excited GPT-5.5 is rolling out to GitHub Copilot, M365 Copilot, Copilot Studio, and Foundry today. With deeper reasoning, stronger multistep execution, and better performance across long, complex tasks, GPT-5.5 helps you go from idea to execution faster with fewer iterations to get to the right outcome.

Over the last few months, I've seen hundreds of marketing teams rush to use AI tools. People are using LLM models to make content, running ads on platforms that use AI bidding, and using predictive analytics. The gains in productivity are real. But I keep telling CMOs that we are mixing up efficiency and transformation.

For a long time, B2B go-to-market (GTM) strategy followed a well-known path. Set your ICP. Draw a map of the funnel. Make plans for campaigns every three months. Give leads from marketing to sales and see what happens. It was organized, repeatable, and worked for a while – mostly because buyers were more predictable and it was easier to control the channels. That world has quietly gone away. Buyers today don't go in straight lines or wait for campaigns to "activate" them.